After you are thoroughly
trained and confident in your skills, you are probably going to want to
cut out the middle man (the national service), and contract with local
physicians yourself. There is much money to be paid in launching out in
this direction. You will first need to make sure that you have a good
home office set up including a good computer system, quality printer,
fax machine, and adequate office space. You will also need to decide how
much you will charge for your services and what services you will offer.
Are you willing to find addresses for letters? Are you willing to print
the reports? Are you willing to mail letters? It is important not to undercharge
for your services as this drives rates down in your area. The idea for
a successful business is to charge competitively but to offer a few additional
services. Start up Expenses Start up expenses vary greatly depending upon
how many clients you want initially and if you intend to work from a home
office or rent office space. You must figure the expense for an initial
mass mailing, advertising expenses, initial office set up, and how you
will pay for the dictation equipment, and or digital services. Most small
MT businesses could get off the ground with just a few thousand dollars.Finding
the Clients At this point, you are ready to find some clients. The first
step is to take a survey of the physicians in your area. You want to ask
the office manager the following questions to determine the need in your
specific area:Do they have on-site transcription? -How much experience
do they require? -What type of dictation equipment do they use- tapes
or digital? Then you will want to create an excellent flyer outlining
your services, and to do a mass mailing to physicians in your area.
Make sure you keep a list of the physicians that you will be mailing to,
and then follow up with a telephone call to the office manager.A list
of selling points for going with a service rather than having someone
in-house do the transcription is as follows: -Save office space. -Save
money on benefits packages. -Have vacation coverage. -Turn around time
is faster because the focus is just on MT and not other office tasks.
Once you get the appointment with the office manager or the physician,
you need to sell them on the idea of using you as opposed to handwriting
their records, or having someone in-house do the work. The benefits of
transcription over handwriting are as follows:-HIPAA compliance. -Less
mistakes. Explain that if the doctor is brought into court and asked to
read what they have written but they cannot decipher their own handwriting,
it could pose a legal situation. Additionally, if referring doctors cannot
read the faxed record, and mistakes are made, it could pose legal issues.
Also, you should emphasize why the physician should choose you to do his
transcription. Some selling points include the following:-Quality transcription
-Confidentiality of information -Excellent turn around times (TAT) -You
use state of the art equipment -You are willing to do STAT reports whenever
necessaryBeing OrganizedOnce you have established a few clients and are
happily working at home for yourself making good money, you will realize
that you need to keep track of income and expenses for tax purposes. There
are several ways to do this. One is to rely on an accounting software
program like Quick books. You can also hire an accountant who will have
you drop off your receipts and bank statements monthly. You can also keep
records yourself but this should be done in an organized way. It is suggested
that you take a general bookkeeping or accounting course to make sure
that you are doing this correctly. Also, it is never a bad idea to consult
briefly with an attorney when doing a new business start up to make sure
that you are complying with all local, state, and federal laws. Some people
like to set up their business as a corporation, S-Corp, or sole proprietorship;
others will do a limited liability corporation.
Details about the different ways to set up your business is beyond the
scope of this article, but it is suggested that you do research on each
way that you can set up your business as each has both its benefits and
drawbacks. Conclusion It is important to know when you need help. If you
wish to grow your business and you continue to solicit for new clients,
then you will need to hire people to help you do the work. Most small
MT services will hire independent contractors to do this. You will need
to do some research on how to keep track of the income you pay each contractor
as you will need to prepare 1099 tax statements at the end of each year
for each contractor. Additionally, doing some reading on employment law
would be a good idea. Many new service owners get into trouble by treating
their independent contractor’s like employees. There
are specific laws governing the differences between independent contractors
and employees. Along with hiring some help, you will want to protect your
business secrets by having each independent contractor sign a confidentiality
agreement and possibly a non-compete agreement. It would be wise to have
an attorney draw up these two documents for you to make sure they will
stand up in a court of law should it be necessary. A non-compete agreement
protects the business owner from things like an independent contractor
soliciting your clients for a lesser amount. A confidentiality agreement
prevents an independent contractor from discussing your trade secrets
with others. All in all starting your own MT service is a lucrative proposition
and the outlook through the year 2012 is quite promising. The starts up
costs are reasonable and you have the opportunity to grow the business
as slowly or as quickly as you desire. About the AuthorMargery Hinman,
CMT, is CEO and Director of MT Advantage Career Center, a highly specialized
interactive medical transcription training program that combines computer-based
training with hands-on personalized feedback from certified instructors.
A 25+ year veteran of medical transcription, Margery owned and sold two
successful medical transcription services and does consulting for medical
transcription service owners and educational institutions